Top 15 AI Marketing Tools to Grow Your Business in 2024

Integrating Artificial Intelligence (AI) into marketing has become a game-changer, enhancing both the efficiency and impact of marketing strategies. AI tools are now essential rather than optional, providing data-driven insights and automated decisions aligned with current market trends. These tools use AI technology to analyse and interpret data, enabling you to build and execute powerful marketing strategies that help you reach your goals more quickly and effectively.

This blog post aims to guide you through the top 15 AI marketing tools that can elevate your business growth in 2025. With advancements in artificial intelligence, these tools offer a range of powerful features, from data-driven decision-making and predictive analytics to automation and personalization, helping businesses of all sizes streamline their marketing efforts and maximize results. Whether you’re looking to enhance customer experiences, increase engagement, or optimize campaign performance, this list covers the best tools to help you make an impact in the year ahead. Dive in to find the perfect AI-driven solutions to meet your business needs and stay competitive in a constantly evolving market.

1. DeepBrain AI

Price (Monthly): starting from $30

Price (Yearly): starting from $24 / month (billed yearly)

Best Features:

• AI Video Generator: Quickly transform text into engaging videos in just minutes.

• Photo-Realistic AI Avatars: Tailor-made avatars designed to align with your brand identity.

• Save Time and Costs: Cut video production time and expenses by up to 80%.

• PPT to AI Video Conversion: Effortlessly generate video content directly from PowerPoint slides.

• One-Click Subtitle Creation: Generate subtitles automatically, with options for manual edits.

DeepBrain AI Studios is a revolutionary platform that makes it easy to turn text into video. With intuitive tools, users can produce professional-grade videos without the need for actors, film crews, or costly equipment. The platform’s customisable AI avatars bring brand-aligned personalities to life, while automatic subtitle generation broadens content accessibility. Recognised with honours like the CES Innovation Awards and boasting an impressive portfolio of AI patents, DeepBrain AI Studios exemplifies how AI is transforming video creation.

Pros:

• Create professional videos in just 5 minutes with intuitive AI tools.

• Realistic AI avatars bring authenticity to your website’s content, enhancing visitor engagement.

• Easily reach diverse audiences with support for over 80 languages and voice options.

Cons:

• Users on the Starter Plan might find the 10-minute video limit restrictive.

• Those who prefer visual editing to text-based inputs may miss traditional video editing features.

Most suited for:

Small, medium, and large media companies, retail brands, agencies, and educators.

2. HeyOrca

Price (Monthly): starting from $59

Price (Yearly): starting from $50.15 / month (billed yearly)

Free trial available, up to 30 scheduled posts.

Best Features:

• Insights on the best times to post

• Detailed analytics

• Extensive social media reporting

HeyOrca is a unique AI marketing tool that caters to the specific needs of social media teams and agencies. Its core feature is facilitating seamless collaboration and approval processes. HeyOrca's AI Caption Writer is a highlight feature that automatically crafts engaging captions for social media posts. Personalisation is achieved through Client-Specific Calendars, enabling tailored content creation and scheduling for each client's unique requirements.

HeyOrca offers valuable insights into social media strategy's effectiveness by tracking key metrics like follower growth, engagements, and top posts. It's impressive that HeyOrca is positioned as a powerful yet user-friendly tool in the AI Marketing landscape, making it an invaluable asset for optimising social media management.

Pros:

• The platform's collaboration and approvals system streamlines team processes, making it easier to work together and get approvals in a timely manner.

• Canva integration for post designs.

• Simple interface that shows scheduled posts at a glance.

Cons:

• No bulk upload feature or way to reshare others' posts

• Limited paid post tracking

Most suited for:

Agencies and teams.

3. Smartwriter.ai

Price (Monthly): starting from $59

Price (Yearly): starting from $49 / month (billed yearly)

Free 7-day trial.

Best Features:

1. LinkedIn Chrome Extension

2. Tailored LinkedIn Outreach

3. Customised Cold Emails

4. In-Depth Enrichment

Smartwriter.ai is an AI tool that can assist with email outreach. It has the ability to generate personalised emails with engaging subject lines, create backlinks, and even generate Shopify product titles and descriptions. Additionally, it offers integration with other third-party tools and platforms to optimise the cold email outreach process.

Pros:

• AI copy writing assistance tool.

• Generate personalised emails that get more replies using AI.

Cons:

•  May not always produce accurate or relevant content for some niches or audiences.

•  Requires some editing or proof-reading to ensure quality and tone.

Most suited for:

Small, medium and large businesses.

4. Brand24

Price (Monthly): starting from $99

Price (Yearly): starting from $79 / month (billed yearly)

Free 14-day trial available.

Best Features:

1. Discussion volume chart

2. Data exporting

3. Sentiment analysis

4. Social measurement / influence score

Brand reputation is crucial for any business. With Brand24's AI social media monitoring tool, you can keep track of both positive and negative feedback about your company in real-time. It analyses conversations about your brand, products, and competitors all over the web. In addition to monitoring your brand reputation, it also allows you to assess your marketing campaigns and timeously address any issues that may arise.

Pros:

• Goes beyond basic social tracking to pull mentions from over 25 million online sources.

• Well designed system for browsing, and acting upon each mention, ensuring nothing gets lost.

• AI adds context and nuance to raw data.

Cons:

• Platform can be overwhelming with data, making it hard to get oriented.

• Navigation is not always intuitive.

Most suited for:

Brands and agencies of all sizes.

5. Flick

Price (Monthly): starting from £14

Price (Yearly): starting from £11 / month (billed yearly)

Free 7-day trial.

Best Features:

1. AI caption writing

2. AI idea brainstorming

3. Post scheduling

4. Auto-suggested hashtags

5. Hashtag search and manager

Flick AI Social Media Assistant is a robust marketing tool that simplifies the process of creating, brainstorming, and planning social media content. Users can try it for free for seven days and enjoy a new way of generating engaging and on-brand content with ease. This AI-powered platform offers a range of features, including AI idea brainstorming, AI caption writing, post scheduling, auto-suggested hashtags, and a hashtag search and manager, making it an excellent tool for effective content management and visibility enhancement. With 24/7 support and a straightforward setup process, Flick AI Social Media Assistant is trusted by over 100,000 content creators, brands, and marketers, helping them save time, improve results, and enhance their social media presence.

Pros:

• Infinite content ideas

• Easy set-up

• Hashtag generation

Cons:

• AI features are still in beta stage

Most suited for:

Small to medium businesses.

6. Jasper

Price (Monthly): starting from $49

Price (Yearly): starting from $39 / month (billed yearly)

Free 7-day trial.

Best Features:

1. AI assisted content generation

2. Set the tone of voice

3. Machine learning

4. Plagiarism checker

5. Customisable templates

If you're looking for an AI marketing tool that can help you create high-quality ad copy, emails, landing pages, articles, or social media posts, Jasper might be just what you need. This powerful tool uses the GPT3-model developed by OpenAI to write human-sounding text and comes with built-in templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework. It's also great for e-commerce shops looking to generate product descriptions, Amazon bullet points, and meta descriptions with ease. Simply add your brand name or product, and let Jasper do the rest!

Pros:

• Creates high-quality content in minutes

• Command feature

• Generated content is considerably accurate

• Simple interface

Cons:

• Overly technical topics are can be problematic

• Content costs money - Jasper deducts credits for each word

• Plagiarism detection costs extra

Most suited for:

Small, medium and large businesses.

7. Frase

Price (Monthly): starting from $14.99

Price (Yearly): starting from $12.66 / month (billed yearly)

5-day trial for $1.

Best Features:

1. Suggested Ideas

2. Content Enhancement

3. Technical SEO Analysis

4. Data Representation

Frase.io is the perfect tool for creating SEO optimised content quickly and easily. Simply enter your topic and let Frase do the rest. With its AI-powered technology, Frase compares and pulls data from top sites with the same keywords to generate an SEO-friendly outline. As you write, Frase scores your work, ensuring that your content will rank higher against competitor sites.

Pros:

• Excels in creating SEO-optimised content.

• Easy to use.

Cons:

• Short character limits make it best for short-form content.

• Lacking in content organisation features.

Most suited for:

Short-form content.

8. Surfer SEO

Price (Monthly): starting from $89

Price (Yearly): starting from $69 / month (billed yearly)

7-day money back guarantee.

Best Features:

1. AI outline generator

2. Keyword research tool

3. Keyword surfer

4. Content editor/optimiser

5. Surfer SEO audit tool

SEO Surfer is an AI online tool that optimises blog posts, articles, and other copies. It's designed for technical SEO and allows users to audit existing copy and compare it with the competition. With over 500 ranking metrics to analyse content and the ability to evaluate keywords using Google's BERT method, Surfer is an easy-to-use tool for optimising your content.

Pros:

• Intuitive content editor.

• Easy keyword and content optimisation.

• Customer (and technical) support.

• Keyword Surfer.

• Content auditing.

Cons:

• Sometimes irrelevant suggestions.

• No free trial.

Most suited for:

Copywriters; small, medium and large businesses.

9. InstaText

Price (Monthly): starting from €24.99

Price (Yearly): starting from €9.99 / month (billed yearly)

Best Features:

1. InstaText extension

2. Sentence formatting

3. Sentence rewriter

4. Tone checker

InstaText is the perfect tool to increase your productivity and improve your writing skills. With its interactive writing assistant and editing tool, you can easily improve the readability and clarity of your texts. InstaText corrects grammatical errors, improves word choice, and enriches your content, making it more engaging.

InstaText Extension is integrated into 20 different applications, including email clients, word processors, collaboration tools, and social media platforms. With InstaText, you can elevate your writing and editing game without the hassle of copying and pasting.

Pros:

• Fast and easy to use.

• The InstaText extension.

Cons:

• The quality of the suggestions can vary from topic to topic.

• No free trial.

Most suited for:

Academics, students, freelance writers, and content creators.

10. Grammarly

Price (Monthly): starting from €30

Price (Yearly): starting from €12 / month (billed yearly)

Free option available.

Best Features:

1. Real-time feedback

2. Tone settings

3. Formality level

4. Plagiarism checker

If you're looking for a powerful AI content marketing platform to double check your written copy, Grammarly is one of the best free marketing tools available. With highly accurate AI that checks spelling and grammar in real time online, you can ensure your content is polished and professional. Plus, you can install it as an extension for Google Chrome and access even more powerful functions like checking for tone, clarity, and style with Premium and Business options.

Pros:

• Free option available.

• Google Chrome extension.

• Clear communication.

• Offers advanced punctuation and writing style suggestions.

Cons:

• The free version only offers limited features.

• The paid versions are a bit more pricey than its competitors.

Most suited for:

Academics, students, freelance writers, and content creators.

11. GrowthBar

Price (Monthly): starting from €36

Price (Yearly): starting from €20.30 / month (billed yearly)

Free 7-day trial available.

Best Features:

1. Search Engine Optimisation (SEO)

2. Paragraph generator

3. Meta generator

4. AI blogging tools

GrowthBar leverages GPT-3 AI to streamline content creation. With GrowthBar, you can research, write, optimise, and distribute SEO-friendly content efficiently. This tool also offers comprehensive backlinking support and can generate detailed blog post outlines.

Developed by OpenAI, the GPT-3 AI technology behind GrowthBar is co-founded by Elon Musk. Notably, it’s the first AI technology to pass the Turing Test, ensuring that its generated content sounds remarkably human.

Pros:

• Google Chrome extension.

• Easy to use.

Cons:

• Limited customisation.

• Limited features compared to competitors.

Most suited for:

Small and medium-sized businesses.

12. Trellis

Price (Monthly): starting from $299

Best Features:

1. AI-Powered Pricing Module 

2. ROI Prediction for Promotion Campaigns 

3. Contextual Ad Decision Analysis 

4. Full-funnel targeting

5. Campaign automation

6. Smart budgeting

7. Advanced analytics

8. Composite media plan

9. In-built video maker

Trellis is an AI marketing tool tailored for platforms like Amazon. One of its key offerings is the Pricing Module which uses AI to test a range of product prices. This ensures sellers not only maximize profits but also remain competitively priced. The feature also considers low inventory, ensuring sellers avoid stock shortages.

Trellis' Advertising Automation Module is a valuable tool for Amazon sellers who want to optimise their ads. By suggesting and updating bids on high-impact keywords, the tool uses cross-campaign data to make informed, profit-driven decisions on advertising campaigns.

Trellis offers a Promotions Module that simplifies the process of predicting ROI for promotions on Amazon. By utilising historical data on prices and previous promotions, sellers can anticipate the ROI before launching a campaign. This helps them determine the potential sales velocity a promotion might offer. With AI at its core and a focus on automation, Trellis is an essential tool for e-commerce advertisers seeking a streamlined and efficient marketing experience.

Pros:

• Advertising module.

• Large range of tools.

• Dynamic pricing.

Cons:

• Even with onboarding, there’s a steep learning curve.

Most suited for:

Ecommerce brands of all sizes.

13. Customers.ai

Price (Monthly): custom quote

Free trial with 500 website visitor contacts.

Best Features:

1. Customisation interface

2. Sales conversion

3. Automated outreach funnels

Customers.ai is a powerful tool for businesses to streamline their marketing chat content. With a Unified Chat Inbox and a range of integrations, it's easy to manage campaigns across multiple platforms. And InstaChamp, IG businesses can take their marketing to the next level.

Customers.ai improves full-funnel marketing performance with visitor identification, B2C & B2B prospecting data and AI-powered remarketing.

Pros:

• Send AI-personalised email follow-ups.

• Create enriched B2C and B2B visitor profiles.

• Restore ad retargeting audiences affected by Google and Apple cookie and script deletion.

Cons:

• Takes time to learn the capabilities and tools.

Most suited for:

Brands and agencies.

14. ManyChat

Price (Monthly): starting from $15

Free option available including basic features to engage up to 1,000 contacts.

Best Features:

1. Marketing lead database

2. Multi-channel communication

3. Customisation interface

4. Real-time consumer-facing chat

ManyChat is indeed a popular AI chatbot tool that is user-friendly and designed for sales and marketing purposes. It's worth noting that ManyChat primarily focuses on Facebook Messenger, but it also supports Instagram Direct. The best part is that you don't need any coding knowledge to set up a bot, and ManyChat promises that it can be done in as little as 20 minutes.

Pros:

• Leading chatbot for Facebook Messenger.

• Instagram Direct Marketing.

Cons:

• Limited platforms.

Most suited for:

Brands, agencies and business of all sizes.

15. MarketMuse

Price (Monthly): starting from $149

Free 7-day trial available.

Best Features:

1. Categorisation / grouping

2. SERP rank tracking

3. Data visualisation

4. Competitor analysis

With its AI technology, MarketMuse can help businesses create optimised long-form content such as emails, sales copies, landing pages, and articles. The tool conducts deep AI research about the topic and creates a first draft based on the chosen subject to help users get started with the copy. It also includes KPIs and a content brief to serve as a guide. Users can continue editing the copy using the built-in editor and shape it according to the AI's suggestions.

Pros:

• Analysis / breakdown of content

• Suggestions on how to optimise content

• Content briefs to create a good outline

Cons:

• User interface can be made more friendly

• Can be pricey for small businesses

Most suited for:

Brands, businesses and marketing agencies.